Bring Natural Overlapped Music-Flow To Your Streaming Platforms And Applications
Gain a distinctive competitive advantage
The Current 'Listener Experience' Problem
The Web-music streaming sector of the digital audio presentation market is highly competitive and very volatile. Mergers, acquisitions, bankruptcies. Litigation, partnerships, alliances… and on and on. Millions of listeners, millions of songs, thousands of channels, and many different services. It is constantly changing, but as of mid-2016, there are 9 or 10 leading providers, and that includes several with global reach, and significant financial resources.
Yet, in spite of all this competition, every streaming service is plagued to some degree by an obvious ‘listener experience’ problem. Codentity LLC, based in suburban Chicago, IL, has a solution to that problem.
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See service-specific arguments and application scenarios.
Erratic Audio Levels and Never-Ending Silence Gaps
Web-music players and desktop-enabled streaming applications can greatly benefit from licensed incorporation of patented Codentity Transition Technology (CTT). Music-flow dynamics on Web-streamed channels ("streamers") generally suffers from one or two unpleasant realities. For example, SILENCE GAPS; current implementations of Web-music players present songs as isolated events in this manner:
Song A SILENCE GAP Song B SILENCE GAP Song C SILENCE GAP (and so on)
And at least one prominent streamer offers a user setting to invoke a CROSS FADE tracks option—often creating this effect:
Song A Audio Level Fade Out At End
Song B Audio Level Fade In At Start
(and so on)
Adapting a Patented Remedy to Give Your Streaming Networks a Competitive Advantage
By contrast, Codentity Transition Technology (CTT), if licensed and adapted for Web-music streaming networks and / or desktop-enabled streaming applications, could eliminate SILENCE GAPS outright; and nullify the reason for using imprecise methodology that simulates sloppy CROSS FADE transitions. With CTT executing automatic mixing mode functions, streamer music-flow can be transformed from never-ending serial SILENCE GAP effects and sloppy CROSS FADE style events, to uniformly smooth and naturally-overlapped song-to-song transitions.
Streamers that license and adapt patented (U.S. 9,286,642) Codentity Transition Technology to improve the listener experience on their networks, and in their apps, will set a new standard for customer quality assurance. A standard the competition will try to replicate. (See licensing options here. Contact Codentity Managing Partner Tom Hayes to learn more—thp8929@gmail.com).
Additional Benefits for Streamers
Eliminating SILENCE GAPS would also provide additional value-added benefits: namely, a recovery of as much as 2 minutes of inventory time (available for AD SALES revenue or insertion of locally-tailored channel content). And reduced disruptions in the music-flow would allow streamers to retain listeners longer. This could translate into audience measurements demonstrating a longer TSL (time-spent listening) which, in turn, might justify higher ad rates based on cumulative audience delivery.
The mixing magic in Codentity's True Blend® Media Player System is created by incorporation of Codentity Transition Technology. Developers who wish to bring a better listening experience to their end users may license CTT. See the Codentity Services page for more information. Codentity supports CTT for Windows® 10 / 8.1 / 8 / 7. (All trademarks are property of their respective owners.)
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